6 Reasons You Need to Use AI Tools for Your eCommerce Business

As an eCommerce business owner, you know how fiercely competitive the online market can be. With so many businesses vying for the same customers, it can take time to stand out. That's why taking advantage of the latest technology is essential to give your business an edge.  Artificial Intelligence (AI) tools are becoming increasingly popular in the eCommerce space for a good reason.  This blog post will discuss why you need to use AI tools for your eCommerce store. From improved personalization to increased revenue, AI tools can give your business the boost it needs to succeed in the ever-evolving eCommerce market.  Let's dive in!

#1 Improved Personalization

AI tools can help eCommerce stores better understand customer preferences, target customers more effectively, and deliver relevant content. Here are some ways AI tools can help personalize the experience for your customers:
  • Personalized ads: AI can analyze a customer's purchases and browsing history on your store to make customized product recommendations. Relevant product recommendations increase customer loyalty and conversion rates.
  • Personalized customer service: AI can help you provide personalized customer support by analyzing their past interactions and providing tailored responses.
  • Personalized website experience: AI can help you optimize the customer experience on your website by providing personalized recommendations, search results, and other features based on a customer's past behavior.
With a WooCommerce connectiongroost will auto-analyze your store inventory and suggest personalized ad ideas.  For example, let's say you just added a new product to your store. With groost, you don't have to worry about coming up with an ad idea from scratch. Our AI will create an original ad for you, tailored specifically to that product. How easy is that?

#2 Improved Accuracy

Using AI tools for your eCommerce store can improve the accuracy of your business operations. We all occasionally make mistakes, but these can have severe consequences in business. For example, incorrect data entry can lead to incorrect inventory levels, resulting in lost sales or excess inventory. Inaccurate pricing can lead to lower profits, unhappy customers, or fewer conversions. AI technology can help improve accuracy by automating some business tasks and processes.  Here are some examples of how AI can help improve accuracy and reduce the risk of human error in your eCommerce business:
  • Product classification: AI can be used to classify products accurately based on attributes such as size, color, and material, reducing the risk of errors in product categorization.
  • Order processing: AI can automate the process, accurately track orders and ensure on-time fulfillment.
  • Fraud detection: AI tools can analyze patterns in customer behavior to detect and prevent fraudulent activity, helping to protect your business and your customers.
  • Supply chain management: AI tools can optimize the supply chain by accurately forecasting demand and ensuring that the right products are available at the right time.
  • Pricing optimization: AI can analyze market trends and customer behavior to help you set the optimal price for your products. Competitive pricing leads to increased profits and customer satisfaction.
With groost Facebook and Instagram integration, you can publish your ads directly on your FB page or IG profile with just one click. No more copy-pasting or waiting for your ad to be approved. Not only will this save you time, but it will also reduce the chances of making writing errors.

#3 Cost Savings

AI technology can help you save money and increase profits in several ways. For instance, you can reduce the need for human labor by using groost to create your Facebook and Instagram ads. Groost will help you replace social media marketers, content writers, and graphic designers, which can save you big bucks on payroll costs.  You can also increase the efficiency of your ads thanks to deep learning. Groost connects your Meta ads manager with your eCommerce platform. It can learn which ads brought more conversions for less. Groost will recognize these patterns and deliver new ads that might convert better.  Better converting ads will deliver the same revenues at lower marketing costs, or you can use them to scale your eCommerce with more profit. One of the great things about groost is that it offers a free trial, so you can try it out and see the benefits before committing to a purchase. And with competitive pricing, you can rest assured that you're getting the best value for your money. 

#4 Fast Customer Service

According to Oberlo, After experiencing just two negative interactions with a company, 76% of customers will choose to no longer do business with them. With an increasing number of customer inquiries and a limited amount of time and resources, the level of support that your customers expect can take time and effort to deliver. AI tools can help you provide fast customer service. AI chatbots have a response rate of up to 40%. A well-set-up AI chatbot can reliably solve customer service queries. Here is how AI can help improve your store's customer service:
  • Fast customer service: AI can automate essential customer support, allowing your team to focus on more complex issues and resulting in shorter customer resolution times.
  • Improved accuracy and relevance: AI can learn from all customer inquiries and provide improved guidance. Your customers will find relevant FAQs faster or land on product pages, resulting in a more personalized customer experience.
  • Budget-friendly: AI chatbot can handle thousands of repeating queries so that your customer support agents can focus on the more complicated cases. You will save on your payroll and still provide an excellent customer experience.
  • 24/7 availability: AI-powered chatbots are always available for customer support around the clock, ensuring that your business can always assist them.

#5 Increased Scalability

With AI, you can automate many manual tasks and processes, freeing up time and resources for activities with high value-added.  You will have more time to grow your business and handle more customers and orders without requiring a proportionate increase in staff or other resources. You can use groost to scale your marketing outcomes by generating multiple ads for your eCommerce store on autopilot. On average, a professional ad for Facebook or Instagram costs 70 USD. No matter whether created in-house, using an agency, or hiring freelancers. With groost, you can create your ads for less than 5 USD per ad in no time!

#6 Higher Conversion Rates

AI can help eCommerce store businesses increase their conversion rates in several ways.  First, AI can help identify customer preferences and trends to provide more personalized product recommendations. By understanding customer preferences, AI can suggest items that are more likely to convert into a sale.  Facebook and Instagram offer powerful features for finding new customers. One of the most effective is creating a lookalike audience. First, you must install a Facebook Pixel, Facebook Conversion API, or upload your customer list. The Meta AI will profile your existing customers and look for similarities. Then the Meta algorithm will identify new customer segments likely to purchase specific items. Lookalike audiences will help you find new customers with lower costs and reduce the chances of missing growth opportunities. The average cart abandonment rate in online shopping is around 70%. An AI-powered check-out process can reduce cart abandonment rates by 10s %. AI can automate the check-out process on your website and make it seamless for your customers to order. Customers will not have to manually enter their payment and shipping information every time they purchase. AI can also recognize previous customers and auto-fill the necessary information. 


In conclusion, using AI tools for your eCommerce business can provide cutting-edge benefits. AI will help you optimize your business operations, improve your marketing efforts, and provide your customers with a better shopping experience. Do you want to stay on top of the game and keep your eCommerce business profitable and competitive? In that case, you need to implement these AI tools as soon as possible.
What’s Inside?
Create Professional Facebook Ads in Minutes
Try for free
No credit card needed

6 Reasons You Need to Use AI Tools for Your eCommerce Business


Designed to deliver the best value for your money & time

It won’t take more than 3 minutes of your time to try, but it will change the way you do marketing forever.

Try for free
No credit card needed