It refers to a method of comparing two versions (A and B) of an ad or landing page to determine which one performs better in terms of engagement, conversions or other predefined metrics.

It refers to a state where users consciously or subconsciously ignore or disregard advertisements, often caused by banner blindness or ad overload.

It refers to a phenomenon where users become desensitised or indifferent to advertisements due to repeated exposure, resulting in decreased engagement and effectiveness.

The specific locations where advertisements appear on Facebook and Instagram, such as the main news feed, stories, marketplace, right column, reels, or explore.

AIDA model stands for Attention, Interest, Desire, and Action.

It refers to a set of rules and calculations used by platforms like facebook and Instagram to determine the delivery, targeting and optimization of advertisements based on user behavior and preferences.

A tool that allows businesses to send customer events and actions from their website or app directly to Facebook, enabling more accurate tracking and optimisation of ad campaigns.

It refers to the percentage of users who complete a desired action, such as making a purchase or filling out a form, out of the total number of users who interacted with an ad or visited a website.