It refers to targeted audience segments that are created based on specific criteria, such as people who have previously engaged with a business, visited a website or interacted with its content.

It is the process of bringing new customers or clients to your business. It includes the entire customer’s journey from when they become a lead to when they convert to a paying customer.

It refers to a group of users who share similar characteristics with your existing customers or target audience. These characteristics can include interests, behaviors, demographics, etc. Meta’s algorithm uses these similarities to help businesses find and target new potential customers who are likely to be interested in their products or services.

It refers to businesses’ specific goals for their ad campaigns, such as increasing brand awareness, driving website traffic, generating leads, or increasing sales.

A news feed on platforms like Facebook and Instagram is a dynamic and personalized stream of content that users see when they log in. It presents a collection of posts, images, videos, and articles from friends, pages they follow, and interests they engage with. The content is displayed in reverse chronological order, showing the most recent updates at the top. 

It refers to the revenue generated from an ad campaign compared to the amount spent on advertising, providing insights into the effectiveness and profitability of the campaign.